The Gastein valley in Salzburg, Austria, is a year-round destination, drawing visitors to its famous natural hot-spring spas and stunning mountain scenery. In the winter part of Europe’s second largest ski area, The Ski Amadé, the Gastein resort is famed for its fabulous skiing and snowboarding. It welcomes about 14-15,000 guests a day. A range of varied activities for all ages and tastes makes it a top summer destination, too.
There is something for everyone on the mountain; only with diversification do you make it enjoyable for everybody. Then everyone has their personal mountain experience.
Gastein Bergbahnen strive for their guests to get what they are looking for - their personal mountain experience - without feeling crowded. This needs careful management and an accurate understanding of
How do people spread on the mountain?
Cable car tickets give an idea of guest numbers. Turnstiles at their entrances record when and how many visitors board which gondola, chair lift, or cable car. However, they do not tell where people go afterwards or what drew them in.
The fact that someone gets on at 10 o'clock at the turnstile does not tell us what they will do on the mountain.
We wanted to compare how many people are at what location at which time.
Thus, Gastein Bergbahnen was looking for a solution that provides a deeper understanding of people's movement on the mountain. They found it in Parquery’s visitor footfall analysis.
The optimal mountain experience for every guest
Gastein Bergbahnen initiated a year-long audit to obtain footfall data as a first step towards a visitor management system.
With Parquery’s people counting solution, Gastein could use 12 existing cameras to analyze visitor footfall in key locations of the resort, e.g. the ticketing area, the children’s playground, a viewing platform, or the starting points of their most popular hiking and climbing trails. Over one winter and one summer season, the cameras recorded the occupancy level using still images captured in a 5-minute interval.
Naturally, requirements in a mountain resort change between seasons: summer infrastructure and activities hibernate during the skiing season. Accordingly, cameras were relocated between seasons - a need Parquery's learning solution is made for. It is flexible and modular, so extending it is as easy as adding a camera, and thanks to the Artificial Intelligence (AI) powering it, adapts quickly to previously unseen scenes.
Gastein Bergbahnen benefit from camera-based footfall data. Matthias Egger explains how.
All photos copyright of Gasteiner Bergbahnen AG unless stated otherwise
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