San Marino Outlet Experience attracts high-income tourists, is dedicated to luxury brands, and offers an outstanding shopping experience. The shopping center is located at the foot of Mount Titano in the northeast of San Marino, a small republic near the Adriatic coast of central Italy, enclosed all around by its larger neighbor.
A convenient shopping experience has become a critical differentiator in customer decisions. Recognizing that parking is a customer’s first point of contact and greatly influences shopping behavior, San Marino Outlet Experience’s management wanted to ensure a smooth parking experience that matches and increases the outlet’s appeal.
A terraced indoor parking lot provides space for nearly 1200 vehicles on three levels. Thus, San Marino Outlet Experience needed a thought-out guidance system that enables drivers to quickly find a vacant spot with real-time parking information. Furthermore, they required in-depth occupancy data analytics to optimize parking and shopping center management.
We have chosen excellence in every aspect of our shopping center. This translates not only on the type of offering and services we provide to our visitors, but also on the technological solutions we selected for our internal operations.
Enabling highly accurate data means we are able to build highly tailored services, and that was a key driver in our selection process on the smart parking solution as well.
Barbara de Magistris, General Management at The Market Opco S.R.L.
CWS Digital Solutions, a system integrator and digital solution provider specialized in ITC solutions for the retail industry, is always scouting for the best technologies available on the market. Commissioned by The Market Opco S.R.L. to provide a smart parking solution for the ambitious luxury mall, they found their perfect fit in Parquery.
Our relationship with our clients is more of a partnership. We do more than technology scouting for them. We embrace their values!
In the San Marino Outlet Experience project the excellence in the “Customer Experience” needed to be paired with excellence in technology and that is why we chose Parquery’s Smart Parking solution as the best fit for parking guidance.
Francesco Cantarini, Account Executive at CWS Digital Solutions
Dahua cameras with fisheye lenses placed overhead serve as optical sensors for up to 15-20 bays each. Additionally, Parquery can use several surveillance cameras to monitor individual spots in niches, which provides additional benefit and added value to the existing security infrastructure.
Thanks to well-planned placement and the cameras’ wide field of view, nearly 1200 parking spaces are thus monitored with only 77 cameras, despite the low ceiling height of 2.5 meters.
Thus, compared to conventional per-spot indoor sensors, Parquery’s solution allows significant savings in the total cost of ownership - both in acquisition and operation - while guaranteeing over 99% accuracy. Opting for a software solution rather than traditional hardware-intensive sensors means
Parquery’s highly-adaptive learning algorithms analyze the camera images, and extract parking occupancy, duration, and turnover. The availability information is provided to 23 digital guidance panels placed at key locations. They help drivers navigate turn-by-turn to a convenient parking spot near their destination quickly and easily.
Additionally to guiding drivers, Parquery delivers detailed parking analytics to the management on an interactive dashboard.
Parking analytics supply the first and last piece of information for understanding the entire customer journey: from the moment the shopper parks their car to the moment they leave the mall.
Understanding the parking occupancy patterns, so where, when, and how long customers park, is vital information for mall managers. They can build on it for strategic planning and continuous development of the shopping center.
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We are very satisfied with the Parquery system, which not only allows us to keep parking management and security under control, but also, by extrapolating and filtering a wide variety of data, allows us to obtain in-depth analyses on many aspects of customer behavior.
Giuseppe Marchini, Facility Manager at The Market Opco S.R.L.
In the planning stage of each project, Parquery determines the optimal camera model, number, and placement with a simulation of the overall camera system based on the floor plan. For this project, Parquery additionally designed where to locate the guidance panels to efficiently direct the traffic flow turn-by-turn. Thus, providing smooth parking guidance in line with the expectations of the luxury clientele.